About the HXD Series


The HXD Series

I have interviewed five speakers headlining Mad*Pow’s HXD conference in an effort to amplify the experiences, stories, and perspectives featured during the conference. I volunteered to do this because I find the conversation around social determinants of health and technology and systems design happening at the HXD 2018 Conference invaluable to the evolution of the health care ecosystem. And I wanted to do everything I can to promote the speakers’ work — and the HXD Conference agenda. 

From the HXD website: The annual HXD conference provides a unique crossroads for a diverse community of executives and practitioners in design, innovation, research, strategy, and technology to help accelerate the transformation of our health care system. 

Mad*Pow founded the Health Experience Design Conference nine years ago and since that time it has become the leading conference advocating for person-centered experience innovation in health. With almost two decades of experience partnering with health organizations, Mad*Pow leads the design and delivery of transformative health services, behavior change interventions, and digital solutions.


Susan Williams