ABOUT

Created with Sketch.
 

Connecting the dots between business realities and creative strategy.

 
 
 
 

ABOUT

 
 
 

Progressive Consumer Research

Behind everything we do is a deep consideration for the nature of consumers’ lived experiences. We produce human centered strategies designed to give precedence to the human condition. 

 

 

 
JOG.jpg

Activating our human centered
core methodology anchors us in what matters to people in their everyday worlds. This results in:


Deep target audience insight

Comprehensive understanding of a businesses’ value and market position

Clear definition of business goals and objectives in relation to marketing and branding strategy

Differentiated perspectives on market trends and analysis

 
 

 

WHY AGENCY OTHER

Agency Other’s Value

 
 

AO chooses partners who inspire and who are at the forefront of their fields, tackling some of the biggest social and cultural challenges of our times.  

 
Group 4.png

Lean business 

structure

 

AO is an Independent firm built on a startup culture with a lean business structure. The firm works on an agile operations strategy, maintaining a low and adaptable overhead through its network of skilled marketing specialists & partnerships, saving clients on their bottom line.

Group 2.png

Academic foundations

 

The company’s intellectual foundations are rooted in an academic framework, employing an interdisciplinary host of both qualitative & quantitative research and analytical methods to produce practical, humanistic marketing insights.

Personnel at AO have used their extensive business experience to advance their academic expertise & inherent passion for market strategy and business development. 

MAP.png

Network and market locality

 

Agency Other is strategically poised and fully entrenched within emerging health and wellness markets in Los Angeles. Its operational base in the region of California is a notable hotspot for rising trends in Health Innovation.

 

 

ABOUT

SUE.jpg

Susan Williams

Founder

Susan Williams is Founder and Managing Director of Agency Other.  She thrives at applying anthropology and humanities to better connect the dots across industries and teams. Susan is entrenched in the health innovation space, having worked on products ranging from SaaS solutions for payors to VR applications for pain management to new drug delivery technologies. She has also led a team through a six-month accelerator at IDEO, developing a platform to reduce instances of teen pregnancy. Currently, Susan is heavily invested in considering how to mobilize communities to better support family caregivers. Working alongside Atlas of Caregiving founder, Rajiv Mehta, she is designing programs to expand a community's support ecosystem so that we can better care for each other. 

 

Susan received her BA in Anthropology from Columbia University and her MA in East Asian Cultural Studies from New York University. There, she focused on the history of science and technology in relation to inter-war Japan, reproductive health and mental wellness.

 
Created with Sketch.