Connecting the dots between business realities and creative strategy.
Progressive Consumer Research
Behind everything we do is a deep consideration for the nature of consumers’ lived experiences. We produce human centered strategies designed to give precedence to the human condition.
Activating our human centered
core methodology anchors us in what matters to people in their everyday worlds. This results in:
Deep target audience insight
Comprehensive understanding of a business’s value and market position
Clear definition of business goals and objectives in relation to marketing and branding strategy
Differentiated perspectives on market trends and analysis
WHY AGENCY OTHER
Agency Other’s Value
AO chooses partners who inspire and who are at the forefront of their fields, tackling some of the biggest social and cultural challenges of our times.
AO is an Independent firm built on a startup culture with a lean business structure. The firm works on an agile operations strategy, maintaining a low and adaptable overhead through its network of skilled marketing specialists & partnerships, saving clients on their bottom line.
The company’s intellectual foundations are rooted in an academic framework, employing an interdisciplinary host of both qualitative & quantitative research and analytical methods to produce practical, humanistic marketing insights.
Personnel at AO have used their extensive business experience to advance their academic expertise & inherent passion for market strategy and business development.
Network and market locality
Agency Other is strategically poised and fully entrenched within emerging health and wellness markets in Los Angeles. Its operational base in the region of California is a notable hotspot for rising trends in Health Innovation.
Susan Williams is Founder and Managing Director of Agency Other. She thrives at applying anthropology and humanities to better connect the dots across industries and teams. Susan is entrenched in the health innovation space, having worked on products ranging from SaaS solutions for payors to VR applications for pain management to new drug delivery technologies. She has also led a team through a six-month accelerator at IDEO, developing a platform to reduce instances of teen pregnancy. Currently, Susan is heavily invested in considering how to mobilize communities to better support family caregivers. Working alongside Atlas of Caregiving founder, Rajiv Mehta, she is designing programs to expand a community's support ecosystem so that we can better care for each other.
Susan received her BA in Anthropology from Columbia University and her MA in East Asian Cultural Studies from New York University. There, she focused on the history of science and technology in relation to inter-war Japan, reproductive health and mental wellness.