Human-centered by design  

Research

Research provides insight

 

Agency Other doesn’t do anything without a deep understanding of your consumers, their motivations, and their expectations. Using design thinking methods, we unearth insights with ethnographic research and perform qualitative research through focus groups. We also collect quantitative data to help us better understand market segmentation and larger trends within the healthcare ecosystem and beyond.

Brand

Your brand builds relationships 

 

Your relationship with consumers should never be a passive activity. We design brands thoughtfully, in a way that considers the market, is infused with well-defined brand pillars, and that is built upon the company’s archetype characteristics. Agency Other builds brands that sustain and grow relationships, trust, and customer loyalty. 

Marketing

Strategy

Strategies plot your course

 

Agency Other uses a wide range of marketing strategies to achieve business goals and objectives. Whether offering a promotion, launching a new product, or hosting an event, we employ the right channels and the right tactics to achieve maximum success.

Web Design

A website makes your first impression

 

The world is online and your website is often the first impression you make on consumers. Poor design or user experience is apt to turn away new clients, but a website with elegant design and intuitive navigation encourages people to learn more and convert. We support clients throughout the website design process, from a website audit to the development of an elegant, conversion-friendly, responsive, optimized website. 

SEO/SEM

 

Today’s wealth of data allows businesses to connect and fine tune offerings like never before. The trick is to integrate these fresh insights into effective strategic and business goals. Agency Other suggests keyword targeting based on consumer behavior, competitive analysis, and content. Using inbound marketing best practices, we help get more eyeballs on content, web pages, and product offerings. We build content based on what our client’s customers are searching for and ensure its performance is optimized. Agency Other has you covered for local optimization too, with directories, listings, content, social, and more.

Content

Content reinforces value 

 

In healthcare, content allows you to build trust and educate your audience. Great content transforms a static website into a dynamic hub for customers to engage, learn, and interact with businesses. 

 

Agency Other develops white papers, blog posts, eBooks, videos, and infographics, every piece connected to your core business objectives and KPIs.

Social Media

Social media makes or breaks your business

Social media is no longer a nice-to-have but rather a required centerpiece of business development, especially in today’s healthcare landscape. It’s on social where you will naturally connect with customers and where collaboration opportunities will arise. Agency Other creates comprehensive social media strategies, including targeted outreach and public relations to support underlying marketing and business objectives. And we always quantify and share results.